Risk assessment- 5 steps of happiness

Risk assessment!

Hazard 

 

Treatment/proposal

2

Print Production Treatment Requirements

I am creating a women’s lifestyle magazine that is aimed at 16-24 year old females. The size of the magazine is going to be A4 and will consist of 12 pages. This includes 3 double page spreads, 5 pages of advertising and a front cover. My first double page spread is called ‘5 steps of happiness’ and this will be a double page spread about how the target audience can follow these realistic steps and change their lifestyle. This will be a window to the future self. For this double page spread I will need to research what diet plans and exercises the target audience can follow which will allow a positive change once the steps have being completed, it will need to be something that if the target audience stick to that they will see the change and this would overall give my magazine a good reputation. The second double page spread is ‘Winter Blues’ which is an article based on seasonal affective disorder, it will talk about experiences and treatments available. Treatments are something I would have to do serious research on, in order to give detailed information to the target audience on which are accurate and correct. The last double page spread is ‘home time horror’ which is a double page spread based on a girlfriends experiences when her boyfriend is in an accident on the way home and the long 3 weeks spent in hospital with repeated operations.

My magazine is aimed at females ages 16-24, with a socio-economic status of ABC1C2. They are all stereotypically interested in the same things such as clothing, restaurants, social activities and women’s lifestyle genre of magazine. The magazine will include advertisement that the genre would be interested in such as clothing, make up etc, and the double page spreads will include the language the target audience are interested in so they can feel involved in the article. This may pose problems as some of the target audience may not be as interested as others, therefore I will have to include different twists on the page in order to entice all the target audience.

The language I will use for the magazine will be first and second person as I think this suites the target audience better and will make them feel part of the magazine. The intro style will be a medium pace so that the target audience are already interested and get to the point of what the article is about. The tone of  the first article will be happy and uplifting, this is because the target audience will be following steps to get to a more positive place. The tone of the second article will be a serious but positive, as the target audience reading the article may realise that they have the disorder however there are many treatments they can use. The final article will have a quite emotive tone as the audience will be driven into the feelings of another person and may be somehow able to relate to the story or the feelings and feel emotion towards the article. The paragraph length will be 70-100 words per paragraph as long and heavy depth articles would bore the target audience and put them off reading through any more, this may also lose some of the target audience as they would find the magazine hard to read. The fonts will connote what kind of article it is, for example if it was a horror story the target audience would be able to tell what kind of article is it by just looking at it. The image to text ratio is 60:40 as the more images the magazine has the more interested the target audience would be. This is because stereotypically, the target audience have a low attention span so would easily be put off a double page spread with a higher text to image ratio. The colours used on the magazine will portray the tone fo the magazine and the articles, for example dark colours such as blacks and greys would suggest negativity, where as pinks, blues and yellows would suggest positivity, dependant on the article. The images would link to the articles and would connote again whether it is positive or negative The highest number of columns I am going to use is 6, as I think this would be suitable to spread across a double page spread without it looking too heavy.

I am going to distribute my magazine in a newsagent as I find this would be most appropriate, it will cost £1.50 as I think this price is acceptable for my ABC1 target audience and is cheaper than other women’s lifestyle magazines.  

A2 Media Production

Print Advertising Treatment/Proposal

Product name:

Client:

Date:                                                    Project completion date:

Branding Objectives

What is the genre of your magazine? What are you informing your audience about? How will it branded? What are the connotations of your branding decisions? What are the connotations of the magazine’s name?

The genre of my magazine is women’s lifestyle. This will be aimed at students ages 16-24. I am informing my target audience of seasonal affective disorder as one of my double page spreads, this also provides a secondary target audience, as seasonal affective disorder doesn’t just affect 16-24 year olds. Other double page spreads inform them on how they can change themselves, positively and the final double page spread informs them on a personal story. I feel that these are all things that the target audience will be interested in as they may be able to relate to the articles in their own way. The fact that the double page spreads don’t entwine with each other is affective, this is because if the target audience aren’t interested in one of the articles they may be interested in the others. I will brand my magazine by using the same colours on my front cover and throughout my double page spreads.  I will use colours such as pink, blue, yellow, black and red. I feel like this will be stereotypically colours’ that would attract my target audience; as these colours are mainly feminine. My magazines name is ‘Her’ which connotes a feminine only magazine- it suggests is it for her only not him. I think it indicates who the stories inside relate to and who could benefit from picking up the magazine.

Audience communication objectives
Who is your audience? Identify: tribe, socioeconomics, age, gender split.	My audience is females only, aged between 16-24. My primary target audience will be people interested in relating themselves to other people’s stories and possibly people who are looking for a change. My secondary target audience will be aimed at people who can also relate themselves to stories that my magazine will withhold. The target audience will be students, so stereotypically they will not have a large amount of money to spend on magazines, this is why my magazine is priced around £1.50, as I don’t think this is a excessive amount to pay for a magazine.
Your unique selling point	My unique selling point would be that each double page spread would be made to have a positive out come; I think this would be different to other magazines in the market as there are many articles that are made to be emotive. I think this would interest my readers more, as they know the articles inside my magazine aren’t going put a negative tone on their day.

Overview
Description of front cover and contents page Content. Imagery to be deployed: metaphorical, ideal, window to the future self	The front cover of my magazine will need to use bright colours, such as pink, blue and yellows. My imagery will immediately portray who the target audience is, I will be using natural looking girls instead of models as I think this is more suitable in order to attract the target audience. This is because I think it gives the target audience a sense of realism. I am going to use passive imagery as I am using this throughout my magazine. The images are a vital piece of my magazine as these are most likely to attract the target audience and will link to my articles inside. The font I will use is ‘bright and beautiful’ it is bold and clear. This title will appeal to the target audience as it is a feminine font and stereotypically this is what the target audience are attracted to. The sell lines will include the double page spread titles and I will include rewards to attract the target audience. I think this will be effective, as I don’t have a contents page so this gives the target audience an idea of what the magazine includes. The colours I will use will be pink, blue, yellow and red as these are all feminine colours and will be used as branding throughout my magazine. The image to text ratio will be about 60:40 as I think this would be suitable for my target audience. Stereotypically they have a shorter attention span and a large amount of text to image is likely going to put them off it. The main image used will be a passive image that will be a window to the future self as this would be affective to attract the target audience.
Double Page 1 Title, content and article type	This article will be called: 5 steps to happiness. This article will be about 5 steps that the readers can follow, in order to make a positive change to themselves. This will be an inspirational article as the target audience will be looking at window to the future self and will aspire to be like the final image. The length of the paragraphs will be as short as possible as I feel this would be most appropriate to go with each image. I feel like 4-6 lines will suffice. There will be three columns on the first page and two columns on the second. I think this is affective, as it will help make the article look less text heavy, which will attract more of the target audience. The font for the actual body of the article will have to use a plain and easy to read font such as Arial. Therefore I am using: I will try and insure that I use image to text ratio of 55:45 as stereotypically heavy text articles put readers off. I will try to mix between both passive and active imagery, as some images were taken posed. These images are mainly passive as they are steps which include diets etc. I will not be including an lighting to my images as I want to use all natural images to make the target audience feel like the steps are realistic and they can actually achieve what they want to. The beginning of the article will be positive and will make the point of the article stand out. This will inspire the target audience into making a positive change. There will be images for each step of the article which will portray the meaning of the text, this is so that the target audience understand and are sure of the outcome. This will make the layout more interesting as there are many images that may entice the target audience. My header will at the top left hand side page spread as this is where the target audience will first look when reading. The subheading will be directly underneath the title which the target can read and this will entice them to read the article, this will be used to break up the header and the article.
Double Page 2 Title, content and article type	My second article will be called ‘Winter blues’. This is an article based on seasonal affective disorder, it will include a story about how the disorder has effective a female and it will also contain the treatments for the disorder. I will be providing advice on certain types of treatments which I think would be useful for the target audience that may be reading the article and it possibly being related to them or someone they know. I want the double page spread to be presented positively as I don’t want the target audience to think that it is a negative disorder and that they are on their own. I want the article to have an emotive tone on it, however I want the target audience to feel positive about what they have discovered. I am going to increase my paragraph length to 100 words to each paragraph and this will cover 3 columns. I am using 3 large images which equals out the image to text ratio as I think this is appropriate for my target audience- as they stereotypically have a short attention span this will keep them enticed. The images will be both active and passive dependant on which step, as some will be to do with food where as others will be based on exercise. The colours used will be colours I have used on the front cover to suit my target audience which would create a branding for my magazine. I will be writing in first and second person to suit the kind of language that my readers would use or understand. I again will be using bold and clear writing so that it is easy for the target audience to understand.
Double page  3 Title, content and article type	The final double page spread will be called ‘Home-time horror’ which will be an article based around an accident that happened on the return home from work. It will be a story based on a girlfriends feelings when her boyfriend got took into hospital for 3 weeks with multiple operations. The images will all be based on the accident and the times around the accident in order to give the article an emotive tone and this would make the target audience understand and relate to the girls feelings. The images will be literal and passive, and there will be no props in the images it will all be done realistically. The language will be first and second person again as I think this is best to get into character with what the target audience would expect. As I understand the topic may be more emotive for others I am going to try my best and produce it in a very positive way. The colours I will use again will relate to the story such as reds and this will be used on the front cover to brand my magazine. I will use 4-5 columns will up to 100 words in each. This will be balanced out with the large images that will be used on the double page spread so that it doesn’t look too text heavy.

Distribution objectives

Regional or national? Circulation: how many and why this number? Outlets and rationale: Pricing: premium, mid or free to view? Why? Print quality: Discuss print finishing, magazine size, paper quality. Number of pages. Advertising to content ratio

I will be creating a national magazine that will be sold in newsagents for £1.50. I think this way it will get the appropriate target audience that will be reading it compared with if I was producing a free to view magazine. It will be placed with all the other women’s magazines and will stand out the specific genre type. I am producing the best quality paper as if I didn’t spend much on paper type the target audience may be less likely to read the magazine that doesn’t appear to be nice. To print 4000 copies of ‘her’ magazine it is going to cost £677.10 for 12 pages of glossy coated paper. The pricing of the magazine is £1.50 which I think is suitable for the student target audience. I researched and found that A4 is the most popular size this is why i chose to use it.

Visual Aesthetics
Story control Objectives and Language Control Objectives	For my magazine as a whole I would like to create a positive relationship with my reader. This is my main focus when I am writing my articles. If there is no relationship the reader will not feel that they need to be loyal to the magazine. I want to have a higher image to text ratio throughout my magazine as I think this will be very useful in attracting the reader. This is because stereotypically the target audience are more likely to be put of a heavy text set article. I think the images are important in attracting my target audience. I am going to try and create a positive tone on all my articles, as I want my target audience to feel a positive relationship with my magazine, I feel like this will entice the reader into becoming a frequent reader. For example when they read ‘winter blues’ about depression I want them to feel positive about it and that they are able to change it. I will be using positive language however some may be quite emotive for the readers who can relate to themselves or someone they know. I wont be using colloquial language as it is a national magazine and I would like my reader to be able to understand, this will also maintain the right target audience.
Image content objectives	As I have discussed individual photo shoot it is obvious what style I would like to try achieve for my magazine. I will be using both passive and active image dependant on the article type. I will be using some natural images for my ‘5 steps of happiness’ double page spread as I feel this would be very realistic and they target audience will feel like the outcome is possible. I will be using images that will be a window to the future self that the reader can aspire to be like. Furthermore I will be using real image for ‘home-time horror’ as these images were taken at the time of the incident. For ‘winter blues’ the images will be symbolic of the tone of the article and will portray some aspects of the article. I wont be using any tilts on my imagery, as I would like my readers to feel equal and not feel any less important. The models used will be the same age as my target audience (16-24) as I feel this is appropriate and this will make them identifiable with my target audience.
Colour control objectives	The colours used for my magazine will be branded throughout my magazine; they will all be bright and positive colours such as pink, blue and yellow. The three colours, I am going to mainly use on my front cover and double page spreads but I am also going to use the colour red and black for effect. The red will be used for ‘home time horror’ as I feel this is most appropriate and has an emotive use of colour to link in with my article.
Typography objectives	The typography will usually be basic sans serif fonts as these are easiest to read. I think this will brand my magazine, same as the colours will and this will help the target audience become familiar and identify my magazine. The text for the body of the article will be in Arial as this is clear for the readers.
Layout objectives	On an average I will be using no more than 4 columns on a double page spread. I feel that if I did any more on an A4 piece of paper it would look too much and may cause it to be hard to read. The header will be in different places on each double page spread to create an explosive layout. The header will be the first thing the target audience will read and will be the start of my magazine. I will use a breakout box on some of my double page spreads as I feel this is useful in engaging my readers and provide some readers with key information that don’t want to read the full double page spread.

Article plan- Home time horror

Article Planning Sheet- home time horror

Plan the language use of the primary code of your article in the box below.

Article target audience:

	Planning Comments
article genre (purpose, type)	This will be an expose article, which will shock the target audience about a accident that happened to a 17-year-old boy. It will also include shock statistics, which will make the target audience aware of the risks of riding motorcycles.
Narrative voice (1st, 2nd or 3rd person)	This will again be in 1st and 2nd person as this best suite the target audience. This will allow the target audience to understand and relate better to the articles.
Register (informal/formal, colloquial, dialect, taboo words?)	I will use both formal and informal language. I will use informal for the actual interview article, which expresses emotions etc. whilst using colloquial language. Where as I will use formal language for when adding shocking statistics.
Stylistics (repetition, strong verbs, adjectives, alliteration, similes, metaphors, sentencing, rhythm)	I will again use rhetorical questions on my article, this will entice them to read the article and realise how serious it was. This may make the target audience relate themselves to the article.
Tone of address (hectoring, sarcastic, ‘matey’, ironic, etc)	The tone of the address will be serious but will have a positive twist on the article. Obviously because the article is about an accident the target audience will not be humoured by the contents but it will be produced in a quite positive way as though, even though it was serious, it wasn’t the end of the world and there is always chance to see the positive side of things.
Structure and pace (discourse structure, logical paragraphing, connectives, conclusion)	The pace of this article will be quick paced, this is so the target audience can get straight into grips with the story and be enticed straight away. The quicker the readers get to the point of the story the less likely they are going to stop reading half way through. The article will consist of 4-6 small paragraphs, which will make the article look like there is less text. This is effective as the readers and less likely going to be put off because the dps wouldn’t look as text heavy. Because stereotypically the target audience have a short attention span.